Clinic Plus Strong & Long Health Shampoo with the goodness of milk protein makes your hair 35 x* stronger. Its advanced milk protein formula contains an essential protein element which body cannot produce. This essential protein penetrates into each hair strand providing nourishment every time you wash your hair with Clinic plus shampoo. For best results wash your hair daily with Clinic Plus Strong & Long Health shampoo. Use Clinic Plus conditioner every time you shampoo for soft and silky hair.