When a baby is born, her skin is most delicate. That’s why we perfected our formulas over 125 years so they are now more gentle to give her the best care. Johnson’s baby cream is designed with intensive 24-hour moisture. It?s fast absorbing formula contains rich emollients that help moisturize and preserve skin?s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. Moms trust johnson’s-always mild, gentle and effective.