Everyday damage can stress strands, leaving them prone to breakage. Presenting New Dove Healthy Ritual for Growing long Hair. This newly launched shampoo by Dove is inspired by the rituals of North American women. The ritual which has been practiced by generations, uses natural ingredients like Coneflower oil and white tea, which are known de-stressors to nourish hair and help it reach its natural growth potential keeping it healthy looking and long, without worries of damage. Dove borrowed this healthy ritual and created the new Healthy Ritual for Growing long Hair. Combined with the care of Dove this shampoo can protect hair against daily damage instances like brushing, combing and tangle-teasing. Our formula reduces hair breakage hair fall enabling it to grow beautifully long. The extracts of coneflower and white tea along with coconut oil indulge your senses with fresh flowery notes while leaving your hair healthy looking and long. Dove believes healthy hair can look good at any length as long as it is properly cared for.