Did you know. Repeated use of cloth and water can erode your baby’s skin’s natural protective layer. That’s why Johnson’s Baby Skincare Wipes are specially designed using innovative water saturated fibre which packs 3 times the weight of moisturizing lotion, to keep your baby’s skin soft. Each wipe is enriched with moisturizing ingredients that help protect against redness rash and soothe skin by removing flakiness of dry and cracked skin. Johnson’s Baby Skincare Wipes as mild to the skin as pure water provide soft and gentle care for delicate newborn skin. Moms trust Johnson’s always mild gentle and effective.